What will I learn in Beauty Business Fundamentals?

Course Overview
This course is designed for aspiring or early-stage beauty entrepreneurs who want to turn their skills into a successful business. It combines practical business know-how with insights from beauty professionals, giving you the tools to establish, market, and manage a sustainable beauty business.

What will I learn?
By completing this course, you will be able to:

• Develop a business plan tailored to the beauty industry.
• Understand legal and compliance requirements for beauty businesses.
• Manage finances, pricing, and client records effectively.
• Build strong client relationships and manage appointments.
• Create a brand identity and use marketing strategies (including social media) to attract and retain clients.
• Explore opportunities for scaling your services or expanding into new beauty areas.
  
  

Duration
Approx. 40–60 hours of learning, with 12 months access.

Activities & Assignments

• Knowledge Checks after each lesson.
• Business Plan Activity – outline the key elements of a start-up beauty business.
• Branding Activity – design a mood board and sample marketing materials.
• Final Project: Business Launch Plan – pull everything together into a complete plan to launch your business.